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By Light Up The World

In 1994, as the Neshek campaign was coming into action, a Jewish marketing executive had the idea that the New York Times should list the weekly candle lighting times in their Friday issues. 

At almost 2,000 dollars a month a Jewish Philanthropist funded the advertisement, because of the immense awareness and Jewish pride it would cause.

For the next five years, every week the Jewish women could look in the New York Times and find the candle lighting times for that Friday. 

Eventually money became tight and the philanthropist had to cut the funding for this advertisement. In June 1999 the the little Shabbat notice and stopped appearing in the Friday Times. And from that week on it never appeared again, except once: 


On January 1, 2000 the NY Times ran a special edition paper. It featured three front pages: One from January 1, 1900, the second was the news of the day (January 1, 2000) and the last page was fictional page that predicted the future events of January 1, 2100. 

On the bottom of this last page was a little square with candle lighting times for January 1, 2100. Seeing as it hadn't been paid for, people asked the production manager, an Irish Catholic, why they had decided to do that.

His answer was "While we don't know what will happen in the year 2100, it's impossible to predict the future. But one thing you can be certain, that in the year 2100, Jewish women will be lighting Shabbos candles." 

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