In July of 2012 Mrs. Esther Sternberg, the director of the Lubavitch Women's Organization's Shabbos Candle Lighting Campaign, was interviewed in her home by JEM's Here's My Story about her involvement with the original Neshek Campaign. Here's her story:
In 1994, as the Neshek campaign was coming into action, a Jewish marketing executive had the idea that the New York Times should list the weekly candle lighting times in their Friday issues.
Three Generations Of Light
By Yehudis Cohen
On September 11, 1974, the Rebbe introduced a campaign to inspire Jewish women and girls the world over to light candles for Shabbat. This special campaign was another weapon in the "war" the Rebbe was waging to eradicate darkness forever and bring the Redemption.
"Soon To Be Light"
By Light Up The World
In the weeks before her tragic death, Thalia had submitted an entry to a worldwide competition by Jewish Girls United (JGU) that is compiling essays written by girls about what lighting Shabbat candles means to them. The winning essays will be published in a book called One More Light....